OLOAPITREPS is not inspired by the existing and the fashionable, but rather by the contemporary and sometimes the non-existent. “I like to create new specimens of garments and what I wish is for these new species to mate and give life to even more new species”. There aren’t set rules, schemes, or definitions: everything is in a constant evolution and the continuous creation process is fluid, instinctual and spontaneous, mostly close to nature than it is to technology and to the traditional production chain.
Everything comes together very naturally, without the need to define the style influences of the collections. As there aren’t any and there are innumerable and undefinable at the same time: a fantasy, a flash from childhood, London, the Italian hometown, a street style mistake. We live in a constant transformation flux where everything evolves so quickly. We can’t waste the current moment by stopping to think how to define every aspect of our life and this belief it’s applied to the clothes and their creation, moving away from all aspects of categorizations and expectations.
OLOAPITREPS doesn’t believe in static concepts, but more in timeless, constantly evolving lifestyles. It believes in the process of transforming and developing what is around you in your daily life. It’s a never-ending natural urge of manipulating what it sees as beauty, to elevate it to the next level. You need to be part of the transformation process and, once you are in it, you can never get out. Isn’t just about selling something; it is about standing for something bigger. Professing and living by a belief system others want to adopt as their own. Not the fashionable, but rather the contemporary and sometimes the non-existent is what inspires the designer.
We want to make sure the brand offers up a vision that his team and his customers want. It’s not about selling something to them; it’s about offering them an identity they desire; one they make their own. Our belief must be something that matters to our customers, something that defines who they want to be.
OLOAPITREPS is not limited to the idea of creating a clothing brand but also creating a concept of lifestyle that can embrace various elements and artists and more, collaborating with other brands or boutiques or pop-up store.
It is more than a logo or a creed. It is something that penetrates to the heart and soul of our customers. You must give them something worth believing. When the brand becomes an identity your customers desire, you have provided something your customers will adopt.
“What I have in mind is and exciting and unique project, which requires a long development process and planning. I have always dreamed of working with a large team of people – a community – and of sharing my ideas to create something with the only intent of being inspiring and pleasing on many different levels.”
Investing in OLOAPITREPS key styles patterns to ensure the brand’s foundations and archive.
The patterns will then be modified and refreshed every season, maintaining their wearability and essence, to build up future collections.
